PRIVACY POLICY

kelikeji.com respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit https://kelikeji.com/, create an account, place an order, contact customer service, subscribe to marketing communications, submit a review, or otherwise interact with us.

This Privacy Policy also explains the privacy choices and rights that may be available to you.

The specific rights that apply will depend on your location, our location, the nature of our relationship, and applicable privacy laws.

Where applicable law requires consent, we will request consent separately and will not rely solely on your use of the website as consent.

Who We Are

The organization responsible for the personal information described in this Privacy Policy is:

Legal business name: kelikeji.com

Trading name: kelikeji.com

Website: https://kelikeji.com/

Business address: Room 1301 Tower A, Greenland Plaza Tongzhou District Beijing, China

Privacy email: [email protected]

Customer service email: [email protected]

Telephone: +86 15701303736

Where required, our data protection officer or privacy contact can be reached at [email protected].

Scope of This Privacy Policy

This Privacy Policy applies to personal information processed through:

• Our website
• Our WooCommerce store
• Customer accounts
• Orders and transactions
• Customer-service channels
• Returns and warranty requests
• Marketing communications
• Reviews and comments
• Related business operations

This Privacy Policy does not control the independent privacy practices of third-party websites, marketplaces, payment providers, shipping carriers, social media platforms, or other services.

Those third parties may process personal information under their own privacy policies.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

3.1 Identity and Contact Information

We may collect:

• Your full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Account username
• Company name
• Tax information
• Business registration information where required for invoicing

3.2 Order and Transaction Information

We may collect:

• Products viewed
• Products added to your cart
• Products purchased
• Products returned or exchanged
• Order numbers
• Order status
• Purchase dates
• Transaction amounts
• Discounts and coupon information
• Loyalty benefits
• Delivery instructions
• Shipping methods
• Return and refund information
• Cancellation information
• Warranty claims
• Disputes
• Invoices and receipts

3.3 Payment Information

Payment information may include:

• The selected payment method
• Billing details
• Payment status
• Transaction identifiers
• Fraud-screening results
• Limited card information supplied by the payment provider

Depending on the payment method you select, your payment credentials may be collected directly by a third-party payment processor rather than by us.

The payment processor will handle that information under its own privacy policy and security procedures.

We do not intentionally request that customers send full payment-card numbers, card security codes, passwords, or other sensitive payment credentials through ordinary email or customer-service messages.

3.4 Account Information

When you create an account, we may collect:

• Login details
• Encrypted or hashed authentication information
• Saved addresses
• Order history
• Wishlist information
• Account settings
• Communication preferences
• Marketing preferences

You are responsible for keeping your account password confidential.

3.5 Communications and Customer-Support Information

When you contact us, we may collect the contents of:

• Emails
• Contact forms
• Live-chat messages
• Social media messages
• Telephone inquiries
• Return requests
• Complaints
• Warranty requests
• Other customer-service communications

We may also collect attachments you choose to provide, including photographs, videos, receipts, and identity-verification documents.

Please provide only the information necessary for us to handle your request.

3.6 Reviews and User-Submitted Content

When you submit a product review, testimonial, comment, question, photograph, or other content, we may collect:

• The submitted content
• Your rating
• Your display name
• Your account information
• The date of submission
• Related technical information

Content submitted for public display may be visible to other website visitors.

Do not include sensitive, confidential, financial, or unnecessary personal information in public reviews or comments.

3.7 Device and Website Usage Information

When you visit our website, we and our service providers may automatically collect:

• Internet Protocol address
• Browser type and version
• Device type
• Operating system
• Language settings
• Approximate location
• Referring pages
• Exit pages
• Pages and products viewed
• Features used
• Date and time of visits
• Duration of visits
• Cart information
• Checkout activity
• Cookie identifiers
• Session identifiers
• Website errors
• Performance information
• Security logs

3.8 Marketing and Preference Information

We may collect:

• Newsletter subscription status
• Marketing preferences
• Product interests
• Communication history
• Coupon usage
• Responses to promotions
• Responses to surveys
• Advertising interaction information

3.9 Information Received From Third Parties

We may receive personal information from:

• Payment processors
• Shipping carriers
• Fulfillment providers
• Fraud-prevention services
• Analytics providers
• Advertising partners
• Social media platforms
• Referral partners
• Marketplaces
• Customer-support providers

For example, a payment provider may inform us whether a payment was approved, while a shipping carrier may provide delivery and tracking information.

How We Collect Personal Information

We collect personal information in several ways.

Directly from you:

We collect information when you place an order, create an account, contact us, request a return, submit a review, subscribe to marketing, or complete a form.

Automatically:

We may collect information through cookies, pixels, server logs, local storage, device identifiers, and similar technologies.

From service providers:

We may receive information from businesses involved in payments, shipping, analytics, marketing, hosting, security, customer support, and website operation.

From business partners:

We may receive information when you interact with us through an authorized marketplace, referral partner, or social media service.

From public or legally available sources:

Where permitted by law, we may collect information from public records or other legally available sources.

How We Use Personal Information

We may use personal information for the following purposes.

5.1 Processing Orders and Providing Services

We may use your information to:

• Process and confirm orders
• Verify and collect payment
• Package products
• Arrange shipping and delivery
• Provide tracking information
• Send order updates
• Manage customer accounts
• Process returns
• Process refunds
• Handle exchanges
• Handle warranty claims
• Provide customer support

5.2 Operating and Improving Our Store

We may use personal information to:

• Maintain website functionality
• Remember shopping carts
• Remember customer preferences
• Analyze website performance
• Understand customer journeys
• Test new features
• Improve products and services
• Improve website content
• Improve usability
• Diagnose technical problems

5.3 Security and Fraud Prevention

We may use personal information to:

• Authenticate customer accounts
• Verify transactions
• Prevent payment fraud
• Detect account misuse
• Prevent unauthorized activity
• Identify bots and malicious software
• Protect our systems
• Protect customers and staff
• Investigate suspicious orders
• Investigate suspicious returns
• Investigate chargebacks and disputes

5.4 Customer Communications

We may use your contact information to send:

• Order confirmations
• Payment confirmations
• Shipping updates
• Delivery notifications
• Return instructions
• Refund notifications
• Account messages
• Security alerts
• Customer-service responses

These operational messages may still be sent even when you unsubscribe from promotional marketing.

5.5 Marketing and Personalization

Where permitted by law, we may use personal information to send:

• Newsletters
• Promotions
• Product recommendations
• Abandoned-cart reminders
• Discount offers
• New-product announcements
• Other marketing communications

We may also use browsing, order, and preference information to personalize website content and measure campaign performance.

Where applicable law requires prior consent for marketing, analytics, advertising, or non-essential cookies, we will request that consent.

5.6 Legal and Business Purposes

We may use personal information to:

• Maintain tax records
• Maintain accounting records
• Maintain transaction records
• Comply with legal obligations
• Respond to lawful government requests
• Establish legal claims
• Exercise legal rights
• Defend legal claims
• Enforce our policies
• Conduct audits
• Manage business risks
• Support corporate transactions

Legal Bases for Processing

Where applicable data protection law requires a legal basis, we may rely on one or more of the following grounds.

Performance of a contract:

We may process information when necessary to accept, fulfill, deliver, return, exchange, or refund an order.

Legal obligation:

We may process information when necessary to meet tax, accounting, consumer protection, regulatory, fraud-prevention, or other legal requirements.

Legitimate interests:

We may process information for legitimate business purposes, including operating and improving our business, protecting our systems, preventing fraud, understanding customers, and communicating about related products.

We will consider whether those interests are overridden by your privacy rights.

Consent:

We may process information based on your consent, including for certain marketing, analytics, advertising, or optional cookie activities.

You may withdraw consent at any time.

Withdrawing consent will not affect processing that was lawful before the withdrawal.

Legal claims and safety:

We may process information where necessary to protect legal rights, prevent harm, or protect important interests.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Operate the online store
• Maintain secure sessions
• Remember cart contents
• Remember customer preferences
• Support account login
• Understand website performance
• Prevent fraud
• Measure marketing campaigns
• Personalize advertising

Cookies may include the following categories.

Strictly necessary cookies:

These cookies are required for shopping-cart, checkout, account, security, and website functions.

Preference cookies:

These cookies remember settings such as language, region, currency, and display preferences.

Analytics cookies:

These cookies help us understand website visits, traffic sources, popular products, and website performance.

Advertising cookies:

These cookies may help measure advertisements, personalize promotions, and understand advertising effectiveness.

Where legally required, non-essential cookies will not be activated until you provide consent.

You may manage cookies through our cookie banner, cookie settings tool, or browser settings.

Blocking strictly necessary cookies may prevent the shopping cart, checkout, login, or other website features from working correctly.

Analytics and Advertising

We may use analytics services to understand website use, identify technical issues, evaluate product interest, and improve customer experience.

We may also use advertising and social media tools to measure campaigns and display promotions.

These providers may use cookies, pixels, device identifiers, and similar technologies under their own privacy policies.

Depending on applicable law, disclosures to advertising or analytics providers may be treated as targeted advertising, cross-context behavioral advertising, a sale, or sharing of personal information.

Where required, we will provide an appropriate opt-out method.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

9.1 Website and Hosting Providers

We may share information with:

• Hosting providers
• Content-delivery networks
• Database providers
• Backup providers
• Security providers
• WordPress service providers
• WooCommerce service providers
• Website developers
• Technical support providers

9.2 Payment Providers

We may share order, billing, contact, device, and transaction information with:

• Payment gateways
• Banks
• Card processors
• Digital wallet providers
• Financing providers
• Fraud-screening services

These providers process information to authorize, secure, complete, or refund payments.

9.3 Shipping and Fulfillment Providers

We may share relevant information with:

• Warehouses
• Fulfillment providers
• Postal operators
• Shipping carriers
• Customs brokers
• Shipping technology providers

Information shared may include your name, address, telephone number, email address, order details, customs information, and delivery instructions.

9.4 Professional and Business Service Providers

We may share relevant information with:

• Accountants
• Auditors
• Legal advisers
• Insurers
• Consultants
• Customer-support providers
• Email service providers
• Marketing vendors
• Analytics providers
• Information-technology providers
• Fraud-prevention services

9.5 Government Authorities and Legal Recipients

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to lawful government requests
• Protect legal rights
• Prevent fraud
• Enforce agreements
• Protect customers
• Protect our staff
• Protect public safety

9.6 Corporate Transactions

If we participate in a merger, acquisition, financing, restructuring, insolvency process, or sale of business assets, personal information may be disclosed to advisers, potential transaction parties, purchasers, and successors.

Such disclosures will be subject to applicable confidentiality and legal requirements.

9.7 With Your Direction or Consent

We may disclose personal information to another party when you instruct us to do so or provide valid consent.

Sale or Sharing of Personal Information

We do not sell personal information in exchange for direct monetary payment.

However, depending on the advertising, analytics, marketing, and social media technologies used on our website, certain disclosures of browsing activity or online identifiers may be legally classified as a sale, sharing, or targeted advertising in some jurisdictions.

Where applicable, you may opt out through:

• Our cookie preference tool
• Our “Do Not Sell or Share My Personal Information” page at [OPT-OUT PAGE URL]
• A recognized browser-based opt-out signal, where required by law
• A request sent to [email protected]

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

We may also retain information to:

• Comply with legal obligations
• Maintain business records
• Resolve disputes
• Prevent fraud
• Handle warranties
• Enforce agreements
• Defend legal claims

Retention periods may vary depending on the type of information.

Customer account information:

Retained while the account remains active and for a reasonable period after the account is closed.

Completed order and invoice records:

Retained for [RETENTION PERIOD] or for the period required by applicable tax, accounting, and consumer protection laws.

Pending, failed, cancelled, or abandoned order information:

Retained for [RETENTION PERIOD].

Customer-support records:

Retained for [RETENTION PERIOD] after the matter is closed.

Marketing information:

Retained until you unsubscribe, withdraw consent, or the information is no longer required.

Security and fraud records:

Retained for a reasonable period based on legal requirements, business risks, and limitation periods.

Cookie and analytics information:

Retained according to the settings of the relevant service and our cookie preferences.

After the relevant retention period, information may be deleted, anonymized, aggregated, or securely isolated unless continued retention is legally required.

International Data Transfers

Our service providers may process personal information in countries other than the country where you live.

Those countries may have privacy and data protection laws that differ from the laws in your country.

Where required, we use recognized legal safeguards for international data transfers.

These safeguards may include:

• Adequacy decisions
• Standard contractual clauses
• Data-processing agreements
• Contractual protections
• Other lawful transfer mechanisms

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from:

• Unauthorized access
• Unauthorized alteration
• Unauthorized disclosure
• Misuse
• Loss
• Theft
• Destruction

Security measures may include:

• Access controls
• Account authentication
• Software updates
• Backups
• Security monitoring
• Confidentiality obligations
• Carefully selected service providers

However, no website, network, transmission method, or storage system can be guaranteed to be completely secure.

You are responsible for keeping your account credentials confidential.

Please notify us promptly if you suspect unauthorized access to your account.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request confirmation that we process your personal information
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information
• Request restriction of certain processing
• Object to certain processing
• Object to direct marketing
• Withdraw consent
• Request a portable copy of certain information
• Opt out of certain sales or sharing
• Opt out of targeted advertising
• Appeal a privacy-request decision
• Submit a complaint to a privacy or data-protection regulator

These rights may be subject to legal exceptions.

For example, we may need to retain some order information for tax, accounting, fraud prevention, warranty, dispute, or legal purposes even after receiving a deletion request.

How to Exercise Your Privacy Rights

To submit a privacy request, contact [email protected].

Use the email subject line “Privacy Request” and describe the right you wish to exercise.

Before completing a request, we may take reasonable steps to verify your identity.

Verification may require us to match information already connected to your account or order.

We will not request more information than reasonably necessary for verification.

Where permitted by law, you may authorize another person to submit a request on your behalf.

We may request evidence that the authorized agent has permission to act for you.

We may also need to verify your identity directly.

We will respond within the period required by applicable law.

Where a legal extension is available and reasonably necessary, we will notify you.

European Economic Area and United Kingdom Rights

If European Economic Area or United Kingdom data protection law applies, you may have the following rights:

• Access
• Correction
• Erasure
• Restriction
• Data portability
• Objection
• Withdrawal of consent

California Privacy Notice

This section applies only where California privacy law applies to our business and processing activities.

Depending on the services you use, we may collect:

• Identifiers
• Customer-record information
• Commercial information
• Internet or network activity
• Approximate location
• Account credentials
• Transaction information
• Purchasing or browsing inferences

California residents may have rights to:

• Know what personal information is collected
• Access personal information
• Correct inaccurate personal information
• Delete certain personal information
• Opt out of qualifying sales or sharing
• Limit certain uses of sensitive personal information, where applicable
• Receive equal service and pricing when exercising privacy rights

To submit a request, contact [email protected] or use [PRIVACY REQUEST FORM URL].

To opt out of qualifying sales or sharing, use [OPT-OUT PAGE URL].

Where required, we will process recognized Global Privacy Control signals as an opt-out request for the browser or device sending the signal.

Marketing Communications

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message or by contacting us at [email protected].

After you unsubscribe, we may retain limited information on a suppression list so that we can continue to respect your request.

You may still receive transactional or operational messages relating to:

• Orders
• Payments
• Shipping
• Accounts
• Security
• Returns
• Refunds
• Customer support

Consent to marketing is not a condition of purchasing a product unless applicable law permits otherwise.

Children’s Privacy

Our store is not directed to children under 16 years of age or the minimum age required by applicable law.

We do not knowingly collect personal information from children without legally valid authorization.

If you believe that a child has provided personal information to us improperly, contact [email protected].

We will review the report and take appropriate action.

Third-Party Links and Services

Our website may include links to third-party websites, applications, payment services, social media services, or other online platforms.

We do not control the privacy practices of those third parties.

Review the privacy policy of each third-party service before submitting personal information to it.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our business
• Our website
• Our products and services
• Our service providers
• Our technology
• Applicable laws and regulations

When changes are made, the revised Privacy Policy will be published on this page and the “Last updated” date will be changed.

Where required by law, we will provide additional notice or request renewed consent.

Contact Us

For privacy questions, complaints, or requests, contact:

Legal business name: kelikeji.com

Store name: kelikeji.com

Privacy email: [email protected]

Customer service email: [email protected]

Website: https://kelikeji.com/

Business address: Room 1301 Tower A, Greenland Plaza Tongzhou District Beijing, China

Telephone: +86 15701303736